GHMA ADVISORY |
EMBEDDED C-SUITE LEADERSHIP • 6-MONTH MINIMUM COMMITMENT

Fractional Chief Growth Officer

Bridging the gap to $100M+ in revenue requires board-level financial strategy, unified omnichannel infrastructure, and operator-led execution.

Reserved exclusively for CEOs, Founders, and PE sponsors of established 8-figure CPG brands.

LIVE EXECUTIVE DEPLOYMENT // CGO COMMAND CENTERPROFILE: $38M ARR OMNICHANNEL CPGCADENCE: WEEKLY STEERING COMMITTEE + DAILY SLACK

Capital Allocation & Growth Infrastructure

Omnichannel Media Capital Allocation (Meta, Google, Amazon, Retail)Optimized 3.8x Blended MER
Cross-Functional Agency & Media Buyer OrchestrationUnified SLA & Performance Caps
Wholesale & DTC Contribution Margin Alignment+420 bps Net Margin
Board-Level Growth Trajectory Model+$14.2M Annual Run-Rate Added

Executive Performance Delta

+38%
Blended MER Efficiency
+44%
90-Day LTV Scaled

Bridging the $10M to $100M Trajectory

The 8-Figure Growth Bottleneck

The Playbook That Took Your Brand to 8 Figures Will Not Take It to 9

As CPG brands scale past $10M, acquisition costs escalate, trade-spend leakage dilutes margins, and growth becomes unpredictable. You don't need another tactical marketing agency managing ad spend; you need an embedded growth operator to architect infrastructure, align unit economics, and lead commercial strategy.

Escalating Acquisition Costs

Inefficient capital deployment scaling into diminishing returns across core ad platforms.

Trade-Spend Margin Dilution

Unoptimized retail and DTC promotional strategies eating into net EBITDA.

Unpredictable Growth Trajectory

Lack of unified forecasting and board-level financial models to guide scale.

The GHMA Operating Difference

Accountable Operators, Not Advisors

Traditional Consultancies

  • ✕Deliver static slide decks and theoretical advice without execution.
  • ✕Zero direct accountability for P&L or EBITDA outcomes.
  • ✕Advise from the outside without managing internal marketing teams or agencies.
  • ✕Exit after the initial strategic handover.

GHMA Fractional CGO

  • Embed directly, execute, and take direct accountability for acquisition economics.
  • Architect scalable, measurable growth infrastructure and attribution systems.
  • Direct internal marketing teams and external agency partners under strict SLAs.
  • Report directly to the Founder, CEO, or PE Board on net contribution margin.

Qualification Criteria

Who This Is Engineered For

Revenue Scale

Established 8-Figure Consumer Brands ($10M to $100M+ ARR).

Channel Footprint

Omnichannel brands operating across DTC, Amazon, and Wholesale/Retail.

Leadership Backing

Founder-led or PE-sponsored executive teams needing seasoned C-suite horsepower without full-time executive overhead.

Strategic Horizon

Brands engineering sustainable enterprise value expansion prior to Series B/C funding, recapitalization, or private equity exit.

Engagement Architecture & Phasing

A Disciplined Path From Baseline to Institutionalized Growth

01Month 1

Forensic Baseline & Growth Modeling

Comprehensive P&L audit, attribution reconciliation, channel contribution analysis, and 12-month financial model build.

02Month 2

Infrastructure & Agency Realignment

Restructuring marketing teams, establishing agency performance contracts, optimizing media mix, and launching rapid CAC compression tests.

03Months 3–4

Omnichannel Scaling & LTV Expansion

Scaling high-performing acquisition channels, launching retail trade-spend optimizations, and expanding lifecycle/subscription retention.

04Months 5–6+

Institutionalized Growth & Board Reporting

Embedding permanent standard operating procedures, continuous P&L forecasting, and quarterly board-level strategic presentations.

Ongoing Executive Cadence

What Is Delivered

Deliverable 01

Weekly Growth Steering Committee

60-minute executive briefing with Founder/CEO aligning marketing spend, inventory forecasting, and CAC.

Deliverable 02

Agency & Team Management

Day-to-day oversight of internal marketing personnel and external agency partners in dedicated Slack channels.

Deliverable 03

Dynamic Commercial P&L & Growth Model

Continuous live forecasting of media spend, channel contribution margin, and enterprise valuation trajectory.

Deliverable 04

Board & Sponsor Reporting

Formal quarterly presentations and executive summaries prepared directly for investors and board members.

Alternative Tracks

Not Ready for Embedded Leadership?

Need a Short-Term Diagnostic Instead?

Want a rapid, 4-week forensic audit of your marketing P&L before committing to embedded leadership?

Explore The DTC Growth Blueprint

Instant Enterprise Valuation Assessment

Curious what multiple your brand commands in the current M&A market?

Launch Free Valuation Tool

Executive Application

Initiate Fractional CGO Engagement

Retainer Engagements Starting at $20,000 / Month

6-MONTH MINIMUM COMMITMENT • STRICTLY LIMITED TO 3 CONCURRENT BRAND PARTNERSHIPS PER QUARTER

Executive Responsibilities

  • ✓ Embedded Senior Growth Leadership
  • ✓ Total Agency & Budget Orchestration
  • ✓ Blended MER & Contribution Margin Ownership
  • ✓ Direct Board & PE Sponsor Reporting

Engagement Parameters

  • • Cadence: Weekly Steering + Async Slack Access
  • • Term: 6-Month Initial Agreement
  • • Roster Cap: Maximum 3 Active Brands
  • • Kickoff: Subject to mutual leadership alignment

Fractional Chief Growth Officer engagements require a minimum 6-month operational commitment, converting to month-to-month thereafter with a 30-day written notice required for cancellation. Advisory operations commence upon receipt of full system access and onboarding documentation. Monthly retainers are non-refundable and processed via ACH, Wire Transfer, or automated card billing.

Apply for Partnership & Discuss Availability ↗

Strict NDA & Non-Disclosure Bound • Managing Partner Response Within 24 Hours